Updates

Ticket Design

Magazine Advert

Logo

Flyer

Lesson Objective

16th of december -  By the end of this lesson I will have almost have my graphics design pieces finished.

Treatment

TREATMENT: PUT NAME OF PRODUCT AND PRODUCTION TEAM

BUDGET

-       Equipment

CAMERA

http://www.amazon.co.uk/Canon-Digital-Camera-18-55-3-5-5-6/dp/B004MPQXZ0The price of this camera I am using is £419

MONOPOD

http://www.currys.co.uk/gbuk/cameras/accessories/tripods/camlink-cmp2-monopod-07604455-pdt.html - price for £14.99

-       Software

CS6 Photoshop - price is £329

-       Travel

Bus and walking - price for day rider £4.00

-       Props/Model hire

Costume and friends - no cost

WHAT IS THE BRIEF?

The brief for this unit is to make 3 graphics design pieces for a made up festival called steel city fest. The design had to include a logo design for the festival and it was your choice to pick other you would like to do, I chose ticket design, flyer design, magazine design and a poster design.

WHO IS THE AUDIENCE?

The audience for my graphic pieces are the public, but specifically adults from about 18 years old and upwards to about 50 years old. It is aimed at people that love indie music and artists for example, arctic monkeys and Kaiser chiefs. The gender of my audience is male and female and I don’t have any graphics pieces that would seem more appealing to a certain gender.

KEY DATES FOR EACH KEY MILESTONE

4^th of December

18^th of December

EQUIPMENT

·       Camera

·       Monopods

PROPS AND MODELS

Costumes and props for models

Models to be bands that for my magazine advert.

HEALTH AND SAFETY CONSIDERATIONS.

• Make sure all equipment is safe
• Do not put any models or myself at risk
• Use a safe environment
• Make sure all wires are out of the way
•     Make sure there is no objects in the way

LEGAL AND ETHICAL CONSIDERATIONS.

•    Make sure you are not taking pictures of people that do not want to be photographed
•  Don’t take any pictures that could be insulting to anyone’s religion or race or sexuality.
•  Don’t go on owned land or buildings with out the owners permission
•     Don’t take pictures of peoples work without permission

ASA CONSIDERATIONS

• My pieces must not cause offence to any viewer.
• My pieces must not glorify alcohol, sexual activity, drug taking.
• My pieces must not cause any harm to children.
• My pieces should not be misleading. 
• My pieces should not give false information about what they are selling or promoting. 

COPYRIGHT IMAGES 

• speakers
• buildings

LO2 Task 2: KTA 9: What makes a Cohesive Brand

V Festival has a wide age range for its target audience so when creating its graphics it has to be careful they are suitable for everyone. The red is a popular colour and everyone can relate to it weather it being love for music or the danger of festival antics. The posters have different cartoon pictures of lots of different images such as guitars, backpacks and wellies which shows there is something there for everyone. 

The Logo for V Fest has become very recognisable across the UK. Each year the background of the logo will change but still being bright and colourful it will always be recognised. The large 'V' representing Virgin Media is always the dame making a strong brand with the text always being in red to connote high spirits and love of music. 

The posters and tickets are also brightly coloured connecting the logo, posters and tickets all together and making them recognisable as a whole. V Fest use horizontal integration meaning all their products are linked by their specific logo and famous house style creating synergy within the brand.

By looking at the V Fest brand I have realised that to make my brand succesful I need to keep with the same house style, have an eye catching logo which is distinctive & recognisable and use a suitable font to attract the target audience. 

 purpose) The purpose of these graphics design pieces is to advertise the festival and inform the target audience of what they could see this year. 

format) One piece is a poster and the other is a logo. The poster is designed to go on walls or bus stops so people can see it whilst traveling. And the logo is to be seen everywhere, so that the public recognize the festival.

content) The content pf the first piece is a small icon feature which will be placed on everything that has something to do with Tramlines. Whilst the other piece which is a posters has information about who is playing at the festival.

 style)  The style of these pieces is very simple but eye catching. They have both stuck with in the stlye of festival promotion and stayed with in the genre. The only thing i would comment on is if most of the performers were indie or rock then there is too much pink and red. 

layout) I like the layout of these is to for fill the main purpose, either to inform or show. On the poster there is the title and then goes down the poster to go onto information of the festival and finishes with the large website address at the bottom so the audience know where to go for information.

target audience) The target audience for these pieces of advertising are music lovers. Average festival goers, that will recognize the sort of layout and theme of the normal festival advertisement. 

regulatory bodies) Neither of these graphics pieces break the ASA Considerations. None of them glorify any violence or alcohol and sexual activity. 

 purpose) The purpose of these pieces is to advertise the specific festival. One is to give information about the festival and the other is just to cover the festival.

format)  One piece is a poster and the other is a logo. The poster is designed to go on walls or bus stops so people can see it whilst traveling. And the logo is to be seen everywhere, so that the public recognize the festival.


content)The content of the poster is full of information and then framed by graphics deigns, i think that there is too much information on the poster so they audinece will not take there time to read that much. The logo have a variety of colour to catch the audiences eye.

style) The style of these pieces are trying to stay with in the genre that the festival is in. I think that it is trying to look very summery and colourful to show when the festival is on.

layout) The layout of the poster Is the title at the start just like the other festival posters and then goes onto artist information until getting to the website address for more information and the logo is staying with in the same style and layout as other logos with a centre picture and colour.

target audience)The target audience for these advertising pieces are the people that are into the kind of music and will recognize the layout and colours of a festival poster.

regulatory bodies) Neither of these graphics pieces break the ASA Considerations. None of them glorify any violence or alcohol and sexual activity.

LO2 Task 3: KTA 12: Analysis of audience feedback and tutor witness statement

KTA 15: Production Schedules :1) 18-22nd November, 2) 25th-29th November, 3) 2nd-6th December 4) 9th-12th of December 5) 16th - 20th of December

LO2 Task 4: KTA 13: Treatment for Steel City Fest Brief

LO2 Task 3: KTA 11: Presentation Video

photoshop practise

This is an example of work we have done in photoshop,during making this piece we have learned about many different features for example using clipping masks and changing the gradient and the colour of the photo and also playing around with thwopacity of the image to make it all blend together for a more professional look.

Graphics design drafts

 This is my logo for steel city fest, i have used black and white and red to seem rock and indie, to show the audience what the festival is about straight away. the font stye i have used for the "steel" is a san serif font but does have small flicks so it is similar to both styles but is more of san serif font. For the "city" I used a serif Christmas style font to keep in the brief of the festival being near christmas. For the word "Fest" i have used san serif fonts again to seem bold and in your face to the audience and again stay in the theme of the festival. I reminded a plain black background with the electric guitars crossing each other as part of the background to show the audience of the music style at the festival. I can think of many different things that would make my draft better but one of them is getting rid of the guitars because it is looking to heavy metal and it is only a indie/rock festival.  

This is my design draft for my ticket that i would sell for my festival. I have used the same font colour and styles as my logo to brand the ticket, and have used a plate of steel as the background for my ticket to represent the "steel" in steel city fest. I have used a simple black on white theme for prices of the tickets and a serif font. I have also used small silhouettes of instruments to show that the festival is a music festival because otherwise there is nothing telling the audience that this festival is based on music it could be for steel or for a film. One thing i would do to my ticket to improve it is get rid of the heavy metal font because again for all my drafts they are made for an indie festival and look like they should be for a heavy metal festival.

This is my draft idea for my magazine advert.I have again used the same font style and colours to brand the product, there is not a lot of information on this, i have done this so the people seeing this will see the pictures straight away and look twice at the poster if the people are recognised. I have used a bright green font colour for the dates so that will stand out and the date will stick in peoples heads, again i have used the same font styles and colours for the "steel city fest" to brand the product and make sure people know of the festival. If people keep seeing the same fonts and colours then they remember them. One thing i would do to my magazine advert is spend more time blending the photos in together so it looks more professional and not so messy.

This is my draft idea for my flyer it contains information of headliners and venus and sponsors. The fonts i have used for my information is the same font that i use for the word FEST In the title of the product steel city fest, I have done this because I wanted it to look indie/rock and stay with in the theme I have also used a grey background to relate and represent the steel in steel city fest. The colours that I have used in my flyer are bright and in your face to catch the eye of the public and I have also used the green colour font near to the red colour to remind and show the audince that it is nwar christmas and that is when the festival based. I would to improve the flyer by using more graphic effects and not just colours, i would add texture to the flyer.

LO2 Task 2: KTA 9 Analysis of successful Related Brands - Design Inspiration

I like this graphics design piece because the colours that are in use are very eye catching and bright so people walking by will se them and take a second look. I also think that t will be a successful logo because it goes in theme with the festival. you can tell that it is a logo for a festival by the bright party looking colours and also the use of the sound wave going through the log gives it a good music hint. The use of San serif fonts in the logo is good in my opinion because if the typography was Curley and had flicks then it would look like it was advertising something. With the San serif large white typography it gives off the theme of party against a the bright pink background and the audience will have a strong idea of what the logo is advertising and representing almost straight away. 

LO2 Task 2

LO2 Task 3: KTA 10: Questionnaire Link

LO2 Task 2: KTA 7: mind map of Artists and Venues

LO2 Task 2: KTA 6: Brief and Mood board and Imaginary Entity

KTA 6

for steel city fest I have to make 3 pieces of graphics design pieces that will advertise the event. i have chosen to produce all pieces giving to me on the task.

• logo 
• a magazine advert 
• ticket design 
• official A5 flyer 
• Billboard poster 

Genre - mixture of music, indie, rock.

Target audience 

• ABC1s?
• Ethnicity
• Sexuality
• Hobbies
• Interests

Theory

1. John Hartley (1987) suggested that media producers create invisible fictions of their target audience.

2. Ien Ang (1991) similarly argued that all media producers create imaginary entities of their target audience before creating a media product.

LO1 Task 1: KTA 4: ASA and Copyright Information

key features of a logo

• simple 
• smart
• colours
• easy to recognise

Headline act should be a the top of the advert (poster)

ASA - Advertising Standards Authority

a non-statutory body but provides a code of practise for advertising

• Adverts should not cause offence 
• Adverts should not glorify alcohol, sexual activity, drug taking
• Adverts should not cause harm to children 
• Adverts should not be misleading 
• Adverts should not give false information about what they are selling or promoting

Skittles newly weds advert. 

http://www.youtube.com/watch?v=5AtdGJzaxGk

Lynx chocolate advert 

http://www.youtube.com/watch?v=lCZ-6y2UEfM

Phones 4 u horror film

http://www.youtube.com/watch?v=wrIZnC8q7RQ


Copyright Law
a legal concept, enacted by most governments, giving the creator of and original work exclusive rights to it, usually for a limited time. This means that it is illegal to use or copy work that has been copyrighted without the creator's/licence holder's permission.

Proliferation
lots of or increase to

pirating 
examples are music and film

Creative Commons
a website where you can try and find music or images that you need without worrying about copyright laws.

copyright considerations

• where am i getting my data from.
• did i take the images my self.
• did i make what i am using.

LO1 Task 1: KTA 3/5: Five pieces of graphic design - full analysis

KTA 3

This poster is for glastonbury festival 2013. I think that this is not a good representation for the festival because the purpose of this is to attract people to the festival, but there is nothing appealing to this poster. It is a bad graphics design piece and doesn't represent the festival well. In this poster there is to much words and not any images to attract the audience. The target audience for this piece is young adults up to what ever age, But this poster looks like something completely different to a festival poster, there are no images of instruments or there is no sign of any theme to this festival. This would not appeal to teenagers and adults because it looks very cheap doesn't show off the quality of the festival. The only thing professional about this poster is the layout, for example the Gutters, Leading and Kerning.
I dont think this breaks any advertising codes.

I think this is a successful poster and it my favourite out of the the chosen 5. I think that the target audience for this festival are music lovers and possibly travellers. It makes me think that you will be camping out. The target audience for this is adults of any age. I think that this will do well on attracting the target audience because the image on this poster is a car with objects on top being tied down. I think that it looks like the people in this car are of on a summer holiday because of the suitcases and the BBQ on the roof, this will put the idea of summer, holidays and fun into the audiences head and make them want to go. On the roof of the car there is a acoustic guitar in a case. This shows that the purpose of this festival is to listen to more of relaxing music than electric guitar with rock. I think the style of this poster is putting an image in the audiences head of a BBQ the sun and live music. The sans serif font used in the title shows that it will still be big and successful. The leading and Kerning in this poster has been specifically set which makes the poster look a lot more successful & proffestional.

I think this poster looks a lot more professional and modern. i think that the target audience is a more older group over 20 and onwards. The grey background with the colourful circles and spirals is representing that it is professional but still creative and enjoyable. I also think that the circles represent the small amount of people that are really creative, In all that grey there are a small amount of red and blue and yellow which shows creativity in different people. The sans serif font of the title shows the importance of the title and makes it bold and easy to see. The colours used for the different fonts makes you see that everything is important to see, for example the word "music" is in blue when the other words of the title are in white, this poster is showing that the music part of the festival is new because in the pink words above the title it says that the "Glasgow Film Festival presents" this shows tells the audience that the music part has not been done before, which gives importance to this specific time.




I think that the target audience for this event is younger adults and possibly teenagers. The reason i think this is because of the image of the beach on the bottom of the poster. That makes me think about summer parties on the beach. The lists of artists performing at the event are set out professionally. Looking through all the posters I have noticed that the lists of artists is shaped with a change in the length in each line. The shape could possibly relate to sound waves of the music if it was turned sideways. The underlining of the titles on this poster relates to the stage that artist will perform on. the use of yellow and green give of a fresh theme to the poster and make people think of relaxing but also a good time. The colour white used on the titles gives of the feel of innocence the the audience it can also make it look very simple but also professional when over the green/yellow colours. I think that this advertising could be misleading if the festival was not actually set on a beach.