Wednesday, 25 September 2013

LO1 Task 1: KTA 4: ASA and Copyright Information

key features of a logo

  • simple 
  • smart
  • colours
  • easy to recognise
Headline act should be a the top of the advert (poster)

ASA - Advertising Standards Authority

a non-statutory body but provides a code of practise for advertising
  • Adverts should not cause offence 
  • Adverts should not glorify alcohol, sexual activity, drug taking
  • Adverts should not cause harm to children 
  • Adverts should not be misleading 
  • Adverts should not give false information about what they are selling or promoting

Skittles newly weds advert. 

Lynx chocolate advert 

Phones 4 u horror film

http://www.youtube.com/watch?v=wrIZnC8q7RQ


Copyright Law
a legal concept, enacted by most governments, giving the creator of and original work exclusive rights to it, usually for a limited time. This means that it is illegal to use or copy work that has been copyrighted without the creator's/licence holder's permission.

Proliferation
lots of or increase to

pirating 
examples are music and film

Creative Commons
a website where you can try and find music or images that you need without worrying about copyright laws.

copyright considerations

  • where am i getting my data from.
  • did i take the images my self.
  • did i make what i am using.

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