- simple
- smart
- colours
- easy to recognise
ASA - Advertising Standards Authority
a non-statutory body but provides a code of practise for advertising
- Adverts should not cause offence
- Adverts should not glorify alcohol, sexual activity, drug taking
- Adverts should not cause harm to children
- Adverts should not be misleading
- Adverts should not give false information about what they are selling or promoting
Skittles newly weds advert.
Lynx chocolate advert
Phones 4 u horror film
http://www.youtube.com/watch?v=wrIZnC8q7RQ
Copyright Law
a legal concept, enacted by most governments, giving the creator of and original work exclusive rights to it, usually for a limited time. This means that it is illegal to use or copy work that has been copyrighted without the creator's/licence holder's permission.
Proliferation
lots of or increase to
pirating
examples are music and film
Creative Commons
a website where you can try and find music or images that you need without worrying about copyright laws.
copyright considerations
- where am i getting my data from.
- did i take the images my self.
- did i make what i am using.
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